(haipo) – MRI scans are a challenging experience for many children: a large machine, loud noises, the requirement to lie still, and all this in a stressful clinical environment. Now, a new collaboration between Philips and Disney aims to make these complex moments a calm, familiar and even more enjoyable experience. Favorite characters such as Mickey Mouse, Disney princesses, Marvel heroes and Star Wars characters will be integrated into the Philips Ambient Experience system, giving children a sense of security and comfort during the test.
Anxiety Reduction – The Data Speaks
The need for an innovative solution is clear:
- 66% of children report anxiety during MRI exams.
- Anxiety can lead to interruptions, repeated tests, and even blurring, which burdens teams and lengthens queues.
A multi-center study conducted in six hospitals in Europe found that:
- Stress levels among children aged 6–10 Decreased by 43% After using Disney content.
- Number of pauses during scanning Decreased by 63%.
The data indicates that visual and audiovisual content adapted for children is not just a “nice to have,” but a significant tool for improving the visualization process.
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system Philips Ambient Experience Uses soothing lighting, sounds, and a customized visual environment. Now, thanks to a collaboration with Disney, children can choose the imaginary world that will accompany them during the test, from Mickey Mouse to superheroes.
Dr. Atul Gupta, Chief Medical Officer, Diagnostics and Therapeutics, Philips, explains that incorporating stories helps children stay calm and lie still, which leads to better quality tests and less need for sedation.
Lisa Haynes, Senior Vice President of Corporate Responsibility at Disney, adds that “stories have the power to create an emotional connection and provide comfort, especially in threatening moments.”
Global implementation – already felt on the ground
The new content is now available in medical institutions in 87 countries. Among the first to adopt the system:
- The hospitals that participated in the European pilot
- Rady Children's Health in Orange County
- Calderdale Royal Hospital in the United Kingdom
Hospitals report significant improvements in children's cooperation, a decrease in the need for breaks, and an improvement in the experience of staff and families.
Long-standing commitment to children
The collaboration is based on many years of experience of both companies:
- Disney recently completed a philanthropic commitment of 100 million dollars To support children's hospitals.
- Philips leads innovation in pediatric imaging, including solutions such as Pediatric Coaching,Scan Buddy and-Kitten Scanner.
Disney also provided the art materials and imagery for the project. No charge, as part of its commitment to bringing comfort and joy to children in the most difficult moments.
In conclusion
The collaboration between Philips and Disney is not just a technological move, it is a human move. It connects the worlds of imagination with medical need, and proves that even within the cold imaging rooms, it is possible to create an embracing, calming, and empowering experience for children and their families.
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