Milev and the “Shoshka” app are launching a new social initiative that will give city residents aged 60+ a free premium subscription.
In an era where the feeling of loneliness in old age is becoming a significant social challenge, the Senior Citizens Division at Milev and the dating and friendship app “Shoshka” are embarking on a new initiative aimed at strengthening the social connections of Haifa’s senior citizens. As part of the collaboration, city residents aged 60+ will be granted a free premium subscription, which will allow them to meet new people, create friendships and expand their social circle, easily, comfortably and in a safe environment.
A real solution to the phenomenon of loneliness in the elderly
In recent years, many seniors have been dealing with a growing sense of loneliness, which sometimes leads to anxiety and a decrease in quality of life. The “Shoshka” app, designed for those aged 60+, offers a friendly and accessible platform for creating romantic and social connections, finding new friends and partners for joint activities, from trips to interest gatherings.
The new initiative is designed to provide senior citizens with practical tools to deal with loneliness, strengthen their sense of community, and open the door to new social opportunities.
Urban leadership that drives social change
Deputy Mayor of Haifa and Chairman of MILV, Israel Savyon, Stresses the importance of the move: "One of the most significant challenges in old age is reducing the feeling of loneliness and anxiety. We work every day to create an active and embracing community for senior citizens. The collaboration with Shushka adds a new tool that makes it possible to meet new people, create meaningful friendships and connections, and continue to enjoy an active social life even in old age."
Savyon notes that the benefit is part of a wide array of activities and services that the municipality operates for senior citizens, with the aim of encouraging social engagement, reducing feelings of loneliness, and strengthening the quality of life in old age.
A new collaboration between the Senior Citizens Division at Milev and the dating and friendship app "Shoshka" will provide Haifa residents aged 60 and over with a free premium subscription. The app is designed to create romantic and social connections, dating, friendships and joint activities, with the aim of tackling the phenomenon of loneliness in the elderly.
Milev CEO: "Every person deserves an opportunity to connect"
Milev CEO, Shuli Steiner, said: "We believe that every person deserves an opportunity to get to know, connect and feel part of a community." As part of the collaboration, Haifa residents aged 60 and over will be granted a free premium subscription to the app, subject to regulations.
For additional information, you can contact Milev - the Division for the Advancement of Senior Citizens at 04-8620437 or the Shmuel Gantz Z"l Assistance Center, Haifa Pensioners' Lobby, at 04-9923166.
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