Clalit Haifa is proud to launch a new and refreshing campaign: "We care about your health" with the most authentic presenters there is: Clalit employees in Haifa.
Clalit in the Haifa and Western Galilee District launched a large-scale media campaign last week under the slogan: "We care about your health," in which Clalit clinic employees and service providers in Haifa were chosen as the main presenters, because those who care for the city's residents every day are also the ones who most correctly and accurately represent Clalit's values.
The campaign is designed to strengthen the direct and immediate connection between the medical and administrative teams and the residents of Haifa, and to provide them with important information about the variety of services that Clalit provides in the city, from medical and technological renewal, through health days and workshops promoting a healthy lifestyle, to expanding services in pediatrics, family medicine and mental health.
According to Assaf Zemach, director of the marketing and service department in the Haifa and Western Galilee district:
Clalit employees in Haifa are the face of the organization, they are the ones who meet the residents at the most important moments. They represent the values that guide us every day: professionalism, courtesy, availability and accessibility. We believe that when a person hears 'I care about your health' from someone who takes care of them on a daily basis, it is a simple, warm and authentic message that demonstrates to the residents that we are truly here for them. Because in the end, what we all want is for someone to take care of us with dedication and sensitivity, especially when we need it most.
The campaign is distributed through a variety of channels, including billboards, digital boards, buses, local media, digital channels, and social networks.
During the campaign, emphasis was placed on the fact that Klalit Haifa operates over 40 clinics and medical centers throughout the city, leads in local market share, and puts its teams at the forefront, including the best doctors, nurses, mental health professionals, and service representatives, who provide personal and professional care to thousands of patients every day.
The strength of Clalit Haifa lies in its people, who lead community medicine in the city, and devote themselves to caring for children, families, and adults, out of a sense of mission and responsibility.