Micha Reiner, who was a role model in the coffee world in Israel, passed away yesterday (Wednesday, January 22) at the age of 85. Reiner, who inherited the small roastery from his father Otto, began his journey in the coffee industry in the 80s, when he learned the secrets of coffee theory and set out to travel around the world to import, develop and create unique blends. Over the years, his roastery became a magnet for professional and amateur coffee lovers alike. He will be buried today, Thursday, at 13:00 PM at the Tel Regev Cemetery.
When the Israeli Coffee Association was established, Micha Reiner was elected chairman of the association, leading the field in Israel into a new era of professionalism and development. About 20 years ago, after standing at the center of the coffee industry for many years, he decided to sell the business, but did not leave the field. Even after the sale, he continued to advise and share his rich experience in the roasting and blending trade, and was a mentor to new generations of professionals in the field. Reiner will be remembered not only as a pioneer in the coffee field in Israel, but also as someone who taught many what true quality coffee is, and left a deep mark on the industry that accompanies us to this day.
Ilya Sophia Reiner, Micha's daughter: "My father was a man who was loved by many"

Micha Reiner's middle daughter, Ily Sophia Reiner, spoke about her father this evening and shared her personal feelings following his passing. "My father used to participate in writing workshops, 'Writing Field,' that I teach," said Ily. "He would sit down every time in the workshop, really enjoy it and show interest. He didn't come to the last three meetings, as he was after surgery. Two days ago I spoke to him, and we discussed that the next meeting would be at his house, so that he could continue to enjoy the meetings. Unfortunately, that will no longer happen. He suffered from a stomach problem, and his heart was too weak."
Eli also mentioned a significant and moving detail about her father: "One of the interesting things is that he was born on June 22 and died on January 22.
Ilya Sophia Reiner, Micha Reiner's daughter, describes her father as a man who was greatly loved by many. "In the writing group, someone wrote that he had 'a whole army of lovers,' and that's really accurate," said Ilya. "A lot of people loved him very much. It turns out that he educated and guided many, and helped many people enter the world of coffee. Many of the people who are involved in the coffee industry today went through him in some way."
Ily also spoke about the family ties and love of traveling: "He really loved traveling, and we would go on trips with him around the country. He was very connected to the land and the place, and knew how to appreciate nature and our country." However, Ily noted that in recent years her father had experienced disappointment with the situation in the country. She referred to the fact that her father did not pass on the family business to the next generation, but continued his father's path: "Unfortunately, the love of coffee did not pass on to us at the level of the business, and we did not continue the family business. But my father continued my grandfather's path, and it was a path that he loved very much."
It all started with two bags of coffee.
Ily tells how the family business "Café Eva" began. "When my father was born, his wife's parents came to Israel from Europe and gave his father, Otto Reiner, a sum of money," she says. "With that money, he bought two bags of coffee. He sat with the bags in the passage on Ha'atzmaut Street, and that's where Café Eva started."
The business, which grew from small beginnings, has developed over the years, largely thanks to Micha, who brought many innovations to the field. "My father was responsible for many innovations," she says. "There were stages where new flavors were introduced to coffee, there was an interest in introducing tea into the world of coffee. Coffee was very dynamic, and my father was the one who brought a lot of dynamism to Coffee Eva."
Eli concludes by referring to the books her father published: "My father published two books. The first is 'This is My Coffee,' a book about coffee, and the second book is 'The Stressed Pioneer – Writing Therapy for a Constant Nervous Person,' short, humorous pieces about life. He was a very creative person, optimistic and full of life, and also anxious about the right things."

Mixi, our classmate at Leo Beck School.
Very intelligent, a good friend, loved to laugh, it was always fun to be in his company.
Since death was invented, life has not been a safe business.
I met Micha in 2001. I came to him in Haifa with the idea of setting up a website and selling coffee through it. He asked me what the Internet was and what I needed for it.
That's how we founded the Coffeeshop website, which was the first to sell coffee online. We would send the coffee to customers directly from the port in Haifa and we always felt like we were part of the family - the Eva Coffee family ❤️
Thank you for the shared journey and the reassuring smile. We will miss the visits to the port and we will miss you very much, dear Micha.
Naama and Yoav Segal
Online coffee shop
Eli Sophia Rainer, thank you for sharing. Very moving. Condolences on the death of your father, to you and the entire family. We met by chance, because of your books. You are very talented. You are not continuing the coffee business. You are busy because you have children. And your talent is already manifesting itself, and will flourish more in the future. This is what happened to me when my father passed away. There was shock, sorrow and pain. But this is the way of the world. Read. The living over the dead. Aharon Maged. This is how humanity progresses. Through suffering
Of blessed memory
I didn't know the man himself, and I'm not a big coffee drinker. But I live at 49 Independence Street, and my apartment dreams face Yordei Hayam Alley, right across from what used to be the 'Eva' factory (today it's a youth center maintained by Chabad), and every morning I would open the window and enjoy the aromas of coffee, the smell of which reached far and wide. I was very upset when it closed.
I didn't know the man himself, and I'm not a big coffee drinker. But I live on 49 Independence Road, and my apartment windows face Yordei Hayam Alley, right across from what used to be the 'Eva' factory (today it's a youth center maintained by Chabad), and every morning I would open the window and enjoy the aromas of coffee, the smell of which reached far and wide. I was very upset when it closed.
May he rest in peace.
It was possible to write a coffee shop and not drag the reader to the end of the article... Not everyone knew the dear man, the name of the business, yes, may his memory be blessed.
A dear, humane, colorful man with an abundant soul. A fine and high-quality person, just like the unique coffee he distributed in Israel and around the world. Condolences to his family and friends who lost him.
I remember Mickey as a child who grew up in a mansion. I think he lived on Tel Mana Street. We were a few kids on the streets of Mapo, Tel Mana, and Nightingale Alley. We played yard games like hide-and-seek, rope, and catch. I met him after years at the coffee shop on Ha'atzmaut Street. He released an album with childhood photos. It was moving. A generation that is disappearing, so that you will not know sorrow.