(haipo) - The board of directors of Yaffa Nof announced on 02.12.24 the appointment of CPA Shiran Piso to the position of CEO of the company, in accordance with the recommendation of the search committee. Fiso, who has served for the past three years as the company's CFO and as acting CEO for the past three months, will enter her new role with an extensive background in financial and operational management.
Fiso, an accountant by profession, started her career at Yapa Nof after serving as the Wingate Institute's finance director. During her position at Yapa Nof, she was a partner in leading significant stabilization processes during a challenging period for the company.

Chairman of the Yaffe Nof Board of Directors, Dr. Assaf Gastfreund: "I welcome the appointment of CPA Shiran Piso to the position of CEO of Yaffe Nof. During her time as CFO and acting CEO, Piso demonstrated exceptional professionalism and a deep understanding of the challenges facing the company. I am confident that in her management, and in the integration of the new strategic plan , we will lead Yaffe Nof to realize its goals and become the leading infrastructure company in the Haifa metropolis."
The incoming CEO, Shiran Piso: "I thank the board of directors, the mayor and the director general of the municipality for the trust they placed in me. It is a privilege for me to lead Yaffe Nof and serve the residents of Haifa. Together with the company's management and its employees, I will do everything in my power to move the company forward, in the face of the challenges and opportunities that lie ahead."
Yaffe Nof - on the way to renewed growth
The Yaffe Nof company, the executive arm of the Haifa municipality in the fields of infrastructure and urban development, has experienced a crisis in recent years due to the termination of the contract with the Ministry of Transportation. Recently, the chairman of the company, Dr. Gastfreund, presented a new strategic plan called "Olim to the Maximum", which aims to return the company to growth and expand its activities in the Haifa metropolis.
As part of the plan, the company aims to increase its turnover to one billion shekels in the next five years, while renewing cooperation with the Ministry of Transportation, developing advanced transportation systems, and promoting large-scale infrastructure projects.
Key challenges for the incoming CEO:
- Renewal of relations with the Ministry of Transport.
- Development of significant transportation projects in the Haifa metropolis.
- Road rehabilitation and leading public construction projects in the city's neighborhoods.
- Restoration of infrastructure in the north as part of the government's plans to strengthen the region.
Piso's appointment marks the beginning of a new era at Ypa Nof, which promises to move the company forward with a clear vision for the future.
Congratulations on your entry into the new position of CPA
Shiran Piso, general manager of Yaffe Nof company.
Excellent choice.
I know Sheeran personally and professionally, an amazing combination of professional and human abilities.
Good luck to Shiran, Lipa Nof and the city of Haifa.